Awareness requires promotion and through our branding and promotions efforts, Halal India (HI) seeks to drive awareness towards the concept of Halal and to provide education on the fact that Halal standards are not restricted to just Muslim consumption but have a greater impact on the economy as a whole. Promotions of technical courses, government allocation and strengthening of standards are needed to grow the industry. HI uphold the true fundamentals of Halal – a value that has clear benefits to the consumers in that it promotes good health, hygiene and nutrition standard.
In line with promoting and facilitating the growth and participation of Indian companies in the global Halal market, HI participates in international conferences, trade fairs and forums that are related to Halal and the Halal economy. It is the key in getting HI’s message across and to create awareness on the impact that the Halal industry has on the global economy. This is done through promotion application during events and PR function for publicity purposes.
HI conducts road shows and campaigns to reach out to businesses and consumers, which will both directly and indirectly contribute to the development of the Halal industry. Increasing awareness among people of all faiths and cultures on Halal products will create a distinct competitive advantage for Manufactures in local markets and Global.
Through the function of branding and promotions, HI strives to create an environment where the HI brand can be holistically applied through all advertising, promotion, trade, publicity and cause-related marketing activities. The focus thereby centers on the promotion of HI’s products and services in industries such as Food, Halal Services, Consumer Goods, Cosmetics, and Pharmaceuticals.